On 12th of July 2019, JSC ”ZMFOOD” signed the financing and administration agreement for the project “JSC ZMFOOD Export Development” in accordance with the “New Opportunities LT” program of priority 3 “Promotion of Small and Medium Business Competitiveness” of the European Union Funds Investment Operational Program for 2014-2020. The company will implement project Nmb: 03.2.1-LVPA-K-801-05-0057, the aim of which is to increase the competitiveness and awareness of JSC “ZMFOOD” in foreign markets. To achieve this goal, it is planned to participate in seven international exhibitions, where the company and its products will be presented.
Participation in international exhibitions in the sour and sweet snacks market is the most effective marketing tool. Exhibitions will be held in order to attract new customers and increase the awareness of the company’s products among existing customers. Participation in exhibitions will allow the company not only to establish new relationships with potential customers and strengthen with existing customers, but also to better explore consumer needs, gain knowledge about the latest trends in the sector, product innovations, better knowledge of the competitive environment. The implementation of the project will create preconditions for strengthening the company’s position in foreign markets and increasing export volumes, growth of the company’s awareness and the number of its customers. The planned results of the project (growing turnover and increasing exports) will have a positive impact on the development of both the company and the country.
Project financing: the company’s own funds – at least 36 353 euro, support from the European Regional Development Fund – 36 353 euro, total project costs – 72 706 euro.
Project implementation period: 2019 March – 2021 June.